The familiar pale blue accessory wall in the Project Runway workroom is now painted in a lime green:
SAN FRANCISCO, July 14, 2010 -- Piperlime, the online shop known for the freshest styles in shoes, apparel, handbags and jewelry, is the newest retail sponsor of Lifetime’s Project Runway for season 8.
As part of the collaboration, Piperlime has redesigned the series’ “Accessories Wall” by painting it their signature green and loading it with fashionable accessories for the designers to choose from to complete each challenge. They will also feature a shopable version of the “Piperlime Accessories Wall” on piperlime.com, giving customers a chance to buy the items featured on the show.
Each week, Piperlime will also have exclusive video content from Project Runway, offering behind-the-scenes insight from each week’s challenge winner. The season’s winning designer will have a chance to design and sell an exclusive collection on piperlime.com.
The partnership with Piperlime is an interesting one and represents a move from a higher end luxury brand to a more accessible, affordable one. We'll miss our friends over at Bluefly and wish success to the new sponsor. Do you think Tim has mistakenly referred to it as the "Bluefly Accessory Wall" during filming this season?
Of course not.
